What is setting your business apart from the competition?
When you work in the plastic injection molding industry, many parts are literally in play. Most notably, you have to be a business owner willing to do whatever it takes to get your products and services to market, along with keeping your customers as happy as possible.
So, do you feel like you are doing everything possible to increase sales, all the while making your clients satisfied in the process?
If the answer is no or you’re not sure, then you definitely have some work to do moving forward. Here’s how you can increase sales with better customer service…
Putting the Customer First
In order for your plastic injection molding business to keep the competition in the rearview mirror, it all starts and ends with the customer.
Some of the ways you can make your customers feel special when selling plastic injection molding products would be:
- Service – First and foremost, your customer service needs to go above and beyond what might be “normally” expected. It is the little things that customers remember, be it the thank you for doing business with you, the smile when you talk to them etc.
- Rewards – Do you have a rewards program in place for your customers? Whether they are businesses in need of parts such as valves, shut-off valves, shut-off nozzles, drool eliminators, ball check valves or other items, remember to reward those companies (consumers) that do the most business with you. In turn, they are much more likely to not only do more business with you moving forward but refer you to others in need of such plastic injection molding parts and supplies.
- Information – Finally, provide customers with as much information as possible about the latest trends in the plastic injection molding business. As trends change, it is important that customers know about it. Either through in-person conversations or even through a company newsletter or blog (see more below), you can do customers a great service by keeping them up to speed.
Informing the Public on Your Industry
When it comes to the plastic injection molding field, not everyone in the general public is going to be aware of what is happening. As a result, you may think that only your current customer base is interested in it. In reality, you may have a bigger opportunity out there to make sales than you first realized.
That said being a supplier of information is important. This means not only looking to your immediate base for sales but also potentially worldwide.
In the event you sell parts and supplies for the plastic injection molding industry globally, supplying clients with information is even more important. Not only do you have the opportunity to be an industry leader in the U.S., but also worldwide. As such, make sure you keep the public abreast of any safety matters within the industry.
You can do this a number of ways, notably by using your website. Since millions of people use the Internet on a daily basis worldwide, the worldwide web is oftentimes the fastest source for news. In the event of any safety issues and/or recalls with parts and supplies, put the word out immediately via your website.
Where is Your Company Headed?
With 2017 right around the corner, take stock of not only where the plastic injection molding industry is headed, but also your business.
Are you content with where your sales numbers are as 2016 winds down? Could you do more to attract new sales? What are you doing to keep your present customers happy? Finally, where do you see your business being a year from now?
Having the ability to think forward and project where your business may be down the road is important. It becomes even more important when you have an economy that has seen its share of ups and downs.
In order to keep your customers coming back again and again, make sure you are injecting as much time and effort into your company as you truly can.