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In the business world, especially in the service industry, competition is unavoidable. Even if you are an innovator who’s bringing a fresh idea to the market, there will eventually be imitators who try to steal you clients. But it is possible to protect your service business and boost its success in the face of competition. All you need do is utilise the following tips; Know the market Knowing the market is about staying aware of the needs of your active client base as well your potential client base. By knowing and keeping in mind the needs of clients, your business…

I have been trying to get more followers for my small business for some time now and didn’t have much success until around 6 months ago. My friend Michael Briese has an Instagram account which has a huge amount of following and that is just a personal account, I could never work out where I was going wrong. Eventually I’d had enough and decided to dedicate a lot of time in to finding out just how I could go about getting more followers across the various mediums of social media and I thought that I would share my findings with…

Having a bright idea is one thing, turning into a business is admirable but actually getting it off the ground and turning it into a profit making machine is quite another and many people have tried and failed in the past. I you are in the early stages of starting a business then it is important that you so not get discouraged by the failures of many. Yes it’s true that over 50% of start ups fail within their first three years but if you fixate on this then you could be doomed to fail before you have even started.…

Any business that has plenty of people within it with great leadership qualities is going in the right direction to find success. Leadership qualities are rare to find in a member of staff and unless you have hired someone who is a natural born leader then the responsibility will be on your shoulders to upscale your workforce, seek out the potential leaders and give them the correct training and support that they need in order to boost their leadership skills. Haris Ahmed is a business leadership expert and he regularly works with a wide range of companies and enterprises throughout…

For any website or blog, the need for lots of well written content cannot be overstated for its ability to attract and keep readers returning. But there are components of content that are just as important as quality writing and these have as much or more impact on getting people to your site. The other main component is ensuring that your content is SEO friendly. In fact this component is so important that it warrants you to even go back and rewrite your existing content so that it is also SEO friendly. SEO or Search Engine Optimization is the Internet…

In 2014, SEO was declared officially dead. Yet, it is now 2017, and it is clear that it is anything but. What has happened, however, is that every search engine optimization agency has had to change their tactics. But that is nothing new either, since SEO has been changing since it was first developed. So what are the strategies that have to be employed this year? 1. Mobilegeddon Happened, and It Improved Things One of the reasons why people said that SEO was dead was because of Mobilegeddon. Suddenly, everything had to be optimized for mobile, which meant years of…

The Internet may have taken the world of marketing by storm, but that doesn’t mean the more traditional methods of marketing are now defunct. If you can give your customers a hard-copy brochure or flyer, they’ll have something they can always refer to without having to search on the internet. In addition, people will always be reminded of your company if they have a flyer or brochure lying around, and that means when they need the products you sell, they’ll probably contact you as oppose to your competitors. However, you need to make sure your marketing materials are printed on…

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So you want to grow your business fast! Well there is no faster way to grow your business than to purchase another existing business. You have to be careful though, because experts like Mark J. Leder caution that acquiring an existing business is rarely straight forward and often filled with risk. Here are steps to make sure you are making the right decision. 1. Do a long due diligence Your due diligence process should be deep and detailed. It begins before the target firm’s management knows you might want to acquire them. Go through everything publicly available: web pages, job…

It is not an understatement to claim that establishing and running your own business would be a walk in the park. Marc Leder had a well-paying job at Lehman Brothers after he graduated from the Wharton School of the University of Pennsylvania with a Bachelor of Science degree in Economics. However, the ambitious fellow craved more freedom in making his own decisions. Moreover, he was highly curious about the private equity business, so in 1995, he left investment banking and his Senior Vice President position in Lehman Brothers and moved to Boca Raton, Florida to establish his own company. Together…

If you have been slowly growing your small business, there comes a point at which you can’t grow anymore with a deliberate expansion of your office space, your geographical reach, your customer base, or perhaps by upgrading your technology or processes.  When you get to that point, there are important decisions to be made, with the question of how to finance that expansion, either by finding investors or raising capital through a cash advance being one of the most important.  Before committing to expanding your business, be sure to ask yourself some important questions to be sure that you are…