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Perth is a very hot place in the summer in Western Australia, and at the same time, it’s also a very popular place for businesses to thrive. There are numerous businesses and industries that need to have the proper ventilation, and even air conditioning in order to maintain their environmental standards, as well as keep their employees cool and dry.  Since this is the case, companies need to know how to find and rely on the best commercial air conditioning companies in the area to help maintain their air conditioning systems, as well as how to install the proper ones…

If you are in the online retail space, you’ve probably heard many things about what it takes to succeed. How do you separate myths from reality, especially when everyone with a blog claims to be an expert? Below, we list the myths and realities so you can re-strategize and make your online store a success. Myth #1: If you build a great online retail business, customers will come This myth rests on the back on the often misconstrued saying that if you build a better mousetrap, the world will beat a path to your door. People believe that if you…

Interpreting the Information on Target Audiences

Collecting data on your target audience is essential if you want to sell products and services to them. You need to know their interests since you will come up with marketing ideas or product development plans based on how you understand your target audience. You can collect information using a wide variety of methods including surveying, focus group discussions, online data analytics, and many others. Based on the collected data, you can decide how you will move forward to attract the attention of your target audience. Although you are lucky to have these means of collecting information, the problem is…

Business to business (B2B) marketing, as opposed to Business to Customer (B2C) marketing, involves selling a product or service to other existing businesses. A successful business to business (B2B) marketing has one basic thing at its foundations: Understand your target market and know how to solve their problems. If your B2B marketing plan doesn’t seem to be working out for you, there are 3 things you could do to help set you back on track: Incorporate inbound marketing tactics into your plan. An inbound marketing tactic involves reaching out to your potential customers through content marketing. It involves putting more…

In almost every industry, the results of an interview tip the scales heavily in deciding who gets hired, and who is shown the door. In many industries however, putting too much emphasis on an interview can cause excessive and unwanted hiring risk. The sales sector for example has arguably the highest employee turn over rate of all and this is largely due to performance in an interview taking precedent over whether an applicant can actually meet the quotas they’re being hired for. Rather than helping employers cut through to an applicant’s core sales personality – it’s often masked even more.…

In the business world, especially in the service industry, competition is unavoidable. Even if you are an innovator who’s bringing a fresh idea to the market, there will eventually be imitators who try to steal you clients. But it is possible to protect your service business and boost its success in the face of competition. All you need do is utilise the following tips; Know the market Knowing the market is about staying aware of the needs of your active client base as well your potential client base. By knowing and keeping in mind the needs of clients, your business…

I have been trying to get more followers for my small business for some time now and didn’t have much success until around 6 months ago. My friend Michael Briese has an Instagram account which has a huge amount of following and that is just a personal account, I could never work out where I was going wrong. Eventually I’d had enough and decided to dedicate a lot of time in to finding out just how I could go about getting more followers across the various mediums of social media and I thought that I would share my findings with…

Having a bright idea is one thing, turning into a business is admirable but actually getting it off the ground and turning it into a profit making machine is quite another and many people have tried and failed in the past. I you are in the early stages of starting a business then it is important that you so not get discouraged by the failures of many. Yes it’s true that over 50% of start ups fail within their first three years but if you fixate on this then you could be doomed to fail before you have even started.…

Any business that has plenty of people within it with great leadership qualities is going in the right direction to find success. Leadership qualities are rare to find in a member of staff and unless you have hired someone who is a natural born leader then the responsibility will be on your shoulders to upscale your workforce, seek out the potential leaders and give them the correct training and support that they need in order to boost their leadership skills. Haris Ahmed is a business leadership expert and he regularly works with a wide range of companies and enterprises throughout…

For any website or blog, the need for lots of well written content cannot be overstated for its ability to attract and keep readers returning. But there are components of content that are just as important as quality writing and these have as much or more impact on getting people to your site. The other main component is ensuring that your content is SEO friendly. In fact this component is so important that it warrants you to even go back and rewrite your existing content so that it is also SEO friendly. SEO or Search Engine Optimization is the Internet…