Business to business (B2B) marketing, as opposed to Business to Customer (B2C) marketing, involves selling a product or service to other existing businesses. A successful business to business (B2B) marketing has one basic thing at its foundations: Understand your target market and get a certification of incorporation. If your B2B marketing plan doesn’t seem to be working out for you, there are 3 things you could do to help set you back on track: Incorporate inbound marketing tactics into your plan. An inbound marketing tactic involves reaching out to your potential customers through content marketing. It involves putting more focus…
3 Things to Do if Your B2B Marketing Plan Isn’t Working
