Browsing CategoryEngland

Jun 21, 2018

3 Things to Do if Your B2B Marketing Plan Isn’t Working

Business to business (B2B) marketing, as opposed to Business to Customer (B2C) marketing, involves selling a product or service to other existing businesses. A successful business to business (B2B) marketing has one basic thing at its foundations: Understand your target market and get a certification of incorporation. If your B2B marketing plan doesn’t seem to be working out for you, there are 3 things you could do to help set you back on track: Incorporate inbound marketing tactics into your plan. An inbound marketing tactic involves reaching out to your potential customers through content marketing. It involves putting more focus…

Nov 09, 2017

How many jobs are at risk at the hands of autonomous technology?

Many roads are already exposed to autonomous technology but following news that the UK government have been given the green light to invest £8.1 million into trials of autonomous lorries, according to Sky News – we could see more advanced technology than ever before. We have vehicles on the roads which operate with semi-autonomous driving systems already, from cruise control and lane departure warning to active park assist. But as the Government funds further developments, we could see them on our roads sooner than we think. Autonomous lorries and trucks are expected to be amongst the first driverless vehicles to…