Posts Tagged“marketing”

London, 29th June 2018 – In Bundesliga marketing news, there has been an announcement of a marketing partnership deal between eight time Bundesliga champions Borussia Dortmund and . GMO Trading will become the official regional partner for the football club when the 2018-19 Bundesliga football season commences on 24th August 2018. GMO Trading confirmed the deal with these comments: “We are delighted to be a regional sponsor of Borussia Dortmund, one of the Bundesliga’s finest football teams. As home to the ninth largest stock exchange in the world, Germany is an important trading market and presents a key growth area…

Business to business (B2B) marketing, as opposed to Business to Customer (B2C) marketing, involves selling a product or service to other existing businesses. A successful business to business (B2B) marketing has one basic thing at its foundations: Understand your target market and know how to solve their problems. If your B2B marketing plan doesn’t seem to be working out for you, there are 3 things you could do to help set you back on track: Incorporate inbound marketing tactics into your plan. An inbound marketing tactic involves reaching out to your potential customers through content marketing. It involves putting more…

For any website or blog, the need for lots of well written content cannot be overstated for its ability to attract and keep readers returning. But there are components of content that are just as important as quality writing and these have as much or more impact on getting people to your site. The other main component is ensuring that your content is SEO friendly. In fact this component is so important that it warrants you to even go back and rewrite your existing content so that it is also SEO friendly. SEO or Search Engine Optimization is the Internet…

The Internet may have taken the world of marketing by storm, but that doesn’t mean the more traditional methods of marketing are now defunct. If you can give your customers a hard-copy brochure or flyer, they’ll have something they can always refer to without having to search on the internet. In addition, people will always be reminded of your company if they have a flyer or brochure lying around, and that means when they need the products you sell, they’ll probably contact you as oppose to your competitors. However, you need to make sure your marketing materials are printed on…

Small businesses have limited marketing budgets and don’t have the luxury of using several marketing channels. Many simply pick one, cross their fingers and run with it. Small businesses also do not have the time to test out the different marketing channels. They need a channel that’s proven to work and one that will deliver near immediate results. These unique needs of small businesses make email marketing a no-brainer. Email marketing has been proven time and again to deliver results with minimal investment. And, not just for small businesses, Fortune 500 companies continue to use email marketing to build an…