The Bus Bench

Posts Tagged“Insurance”

If you are in the online retail space, you’ve probably heard many things about what it takes to succeed. How do you separate myths from reality, especially when everyone with a blog claims to be an expert? Below, we list the myths and realities so you can re-strategize and make your online store a success. Myth #1: If you build a great online retail business, customers will come This myth rests on the back on the often misconstrued saying that if you build a better mousetrap, the world will beat a path to your door. People believe that if you…

Continue Reading

Business to business (B2B) marketing, as opposed to Business to Customer (B2C) marketing, involves selling a product or service to other existing businesses. A successful business to business (B2B) marketing has one basic thing at its foundations: Understand your target market and get a certification of incorporation. If your B2B marketing plan doesn’t seem to be working out for you, there are 3 things you could do to help set you back on track: Incorporate inbound marketing tactics into your plan. An inbound marketing tactic involves reaching out to your potential customers through content marketing. It involves putting more focus…

Continue Reading