The Sales Tax and Ballot Language
The key to passing something with 66+% of the vote is to make whatever you want to pass seem totally uncontroversial. Many people will head into the ballot booth this November with no idea what's up for a vote except a few big-name measures or candidates, so the actual words written on the ballot are hugely important because they may literally be the only election information some people read all year.
Now Metro and the city have surely screwed up many parts of the Measure R roll out, but the ballot language they got approved is pretty much as good as you could write it without, you know, lying and just telling people it's free money and their cars will magically fly from here on out.
Here's an overly detailed phrase-by-phrase look:














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